TOPSIM Marketing

This is a strategic marketing simulation, focusing on the goal-oriented positioning of products and the successful implementation of communication and sales instruments. It enables the participants to recognize trends in terms of customer demands of the various target markets and accordingly adapt in a timely manner to changes in the market. Each company will start with a different product, which they can change during the course of the simulation. As the simulation continues, teams can also develop and introduce new products. The strong dynamism of the game makes it realistic and conveys an experience of dealing with real life situations in the market and the requirements of competition that has lasting learning impact.

Content

  • Specify which products to introduce and product positioning
  • Pricing strategy, contribution margin analysis
  • Advertising concept
  • Product life-cycle
  • Re-launch of products
  • Production planning, R&D planning
  • Sales strategy
  • Customer and competitor analysis
  • Marketing budget planning

Target Group

  • Business and technical employees in Sales and marketing departments
  • Product managers
  • Employees in product development and product research
  • Junior staff / trainees
  • Students focusing on marketing, business management, and other related subjects

Duration

  • Duration: 2–5 days, maximum of 8 periods (each period being simulated as one financial year)
To experience TOPSIM is life changing. It clearly shows you how your decisions have an impact and improves your understanding of the effect of every decision.

Ahmed Mahani – RTM Senior Supervisor