Learning Business By Doing Business
TOPSIM® – Sales & Marketing is aimed at positively influencing the purchasing decisions of a company‘s target groups. The implementation of marketing strategies tailored to customer requirements and demand is the basis for comprehensive and market-centered business management.
This business simulation sets learners the challenge of integrating strategic and operational marketing decisions into all business activities. In line with the product life cycles and latest trends, they can develop and launch new products and drop, adapt or reposition existing ones. The aim is for learners to improve the market position and profits of their company.
Learning Outcomes
Participants return to work the next day with the ability, tools, and confidence to:
- Make goal-oriented decisions by correctly interpreting market situations and results
- Coordinate sales and production planning
- Recognize and consider internal and external conditions for business success in a dynamic competitive environment
- Create market analysis (customer segmentation; target group and competitor analysis) for their company
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Learner Experience
Learners of TOPSIM® – Sales & Marketing manage the marketing department of a manufacturing company. They coordinate all operational processes from production to product marketing.