Formerly VitalSmarts, Crucial Learning improves the world by helping people improve themselves.

We offer courses in communication, performance, and leadership, focusing on behaviors that have a disproportionate impact on outcomes, called crucial skills.

Our award-winning courses and accompanying bestselling books include Crucial Conversations® for Mastering Dialogue, Crucial Conversations® for Accountability, Influencer, The Power of HabitTM, and Getting Things Done®.

The Crucial Difference

Award-Winning Learning

From our innovative learning platform to our award-winning video content, our courses are some of the highest-rated in the industry.

Proven Results

We've helped more than 300 of the Fortune 500 realize significant results using our proven methods.

Research-Backed Skills

The skills and principles we teach are rooted in social science and have been demonstrated and replicated in peer-reviewed academic journals.

Customer Satisfaction

More than 93% of our customers say they are likely to very likely to recommend Crucial Learning.